This particular bottle of Willet 11 Year Old retailed for $120. It now sells for between $400 to $1200 US in secondary markets. That's at Pappy Van Winkle levels. Welcome to the wonderful world of rare whisky unicorns. If you've looking for bottle number 1 of the total 175 sold, I'm sorry to say, it's in my whisky cabinet and it's sitting empty.