Russell’s Reserve is the high-end brand from Wild Turkey Distillery. It’s a little more expensive (but still affordable), with the focus on big flavours. This is one of the things I truly love about Wild Turkey Distillery; they have a simple quality chart. Wild Turkey Bourbon (formally 81) is the cheap stuff. Wild Turkey 101 is the good stuff. Wild Turkey Rare Breed is the fancy stuff. Russell’s Reserve is the posh stuff (insofar as bourbon gets posh, which let’s face it — it's not intended to be all that posh).