Northern Border Collection Rare Whiskies to trigger the “Global reappraisal of our Canadian spirit”

Northern Border Collection Rare Whiskies to trigger the “Global reappraisal of our Canadian spirit”

Ross Hendry, Pernod-Richard’s director from premium Canadian Whisky, is bullish on his company’s next move: “Mark this moment in your memories. Years from now we will look back at it as pivotal in the journey we are on to drive the reappraisal of our national spirit.” After the success of J.P. Wiser’s Rare Cask releases (including Union 52, Dissertation, and Last Barrels), the Canadian division of Pernod-Richard (Corby’s Spirits and Wines) is ready to make the big move.

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