Hibiki Harmony came into markets replacing the 12 Year Old variety. As a no-age statement whisky, it could be made available to a broader audience, but it also lives in turmoil with endless comparisons to the whisky it replaced. Removing age statements gives producers flexibility making whisky (why should 12 years be the minimum age in the bottle?), but it also creates a sense of distrust with the consumer accustomed to seeing a number on the bottle.