J.P. Wiser’s (or more generally, Corby’s) is the only big Canadian whisky company truly embracing today’s whisky drinker. Other whisky brands will argue the point, certainly, but J.P. Wiser’s deserves the credit. A decade ago, we had Forty Creek leading the Canadian whisky category. Five or so years ago, this category has grown with Canadian Club 100% Rye, Dark Horse, and Corby’s own Lot No 40. Barrels of whisky purchased from Alberta Distillers made big inroads, but were all sold under the US flag (Masterson’s & WhistlePig as an example). Last year we were left asking the question, who would take the next big leap?