“But in a time when society is trying to move away from sexism and 1950s-era female stereotypes, Piehole is a huge fail. In its marketing, Diageo says Piehole is inspired by grandma. If that’s the case, why are there mid-20th Century strippers on the label? If we’re really trying to sell grandma’s recipes, how about a tasteful image of a grandma? Oh, yeah, that’s not going to appeal to Johnny Frat Boy.”

I agree with Fred. Sure, you can argue that marketers are catering to an already existing market. Some see this as justification enough, but by using out-dated imagery on cheap flavoured whisky, they're just helping to maintain bad behaviour. Piehole Cherry Pie Whisky. Really?

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